Luxury Marketing Course
This course equips participants with essential strategies for luxury brand development in premium markets like Auckland and Dubai, focusing on segmentation, positioning, customer experiences, pricing tactics, and performance analytics to ensure sustainable growth and prestige.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This Luxury Marketing Course provides a practical guide to building and expanding a premium brand in Auckland and Dubai. You'll learn about affluent customer segmentation, subtle positioning, pricing and scarcity strategies, superior customer experiences, and targeted channels like exclusive events, influencers, and personal concierge services, along with key performance indicators, dashboards, and low-data testing approaches to maintain prestige while achieving profitable rollouts.
Elevify advantages
Develop skills
- Luxury market mapping: assess size, segments, and position brands in Auckland and Dubai.
- Affluent segmentation: identify high-value luxury buyer profiles that drive conversions.
- High-touch CX design: create elite experiences across online, boutique, and concierge services.
- Pricing and scarcity: develop waitlists, tiers, and value narratives without price cuts.
- Luxury launch analytics: monitor KPIs, evaluate channels, and refine budgets efficiently.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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