Legal Marketing Course
Gain expertise in legal marketing tailored for business law practices. Delve into market analysis, strategic positioning, SEO optimisation, content creation, LinkedIn engagement, email outreach, and ethical compliance to draw in premium business clients and demonstrate clear returns on your marketing investments. Perfect for lawyers aiming to grow their firms sustainably.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This course reveals how small and mid-sized Kiwi businesses select law firms, and equips you to create a robust online presence using SEO, directories, and straightforward website messaging. You'll learn to identify ideal clients, structure services and pricing, develop content strategies, email campaigns, and events on a practical budget, while monitoring outcomes and adhering strictly to New Zealand legal ethics and compliance standards.
Elevify advantages
Develop skills
- Legal market research: quickly chart business requirements, competitors, and client decision paths.
- Law firm SEO and analytics: enhance local search rankings and track new client gains.
- Service packaging: craft fixed-price packages and compelling value statements for practices.
- Legal content and LinkedIn: develop webinars, articles, and posts that drive real engagement.
- Ethical legal marketing: implement New Zealand bar guidelines for effective, rule-compliant strategies.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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