Integrated Marketing Communications Course
Gain expertise in integrated marketing communications tailored for sustainable fashion. Develop detailed buyer personas, establish strong brand positioning, design comprehensive 3-month campaigns, synchronise multiple channels, and apply practical templates, KPIs, and governance frameworks to achieve unified, impactful marketing outcomes that deliver measurable success.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This course equips you with a straightforward, actionable framework for creating unified marketing campaigns in sustainable fashion. You'll learn to establish brand positioning, develop core message pillars, and tailor content for paid, owned, retail, PR, and social media channels. Utilise ready-to-use templates, governance structures, and 12-week planning tools to coordinate teams effectively, monitor key performance indicators, steer clear of greenwashing pitfalls, and achieve reliable, quantifiable results swiftly.
Elevify advantages
Develop skills
- Develop 3-month IMC plans with 12-week calendars, channel mixes, and campaign cadences.
- Master brand positioning including promises, message pillars, and tone of voice.
- Create audience segments with personas, journeys, and key target groups.
- Align paid, owned, PR, retail, and social channels to a unified story.
- Implement governance, workflows, asset rules, and KPIs for reliable delivery.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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