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Integrated Marketing Communications Course

Integrated Marketing Communications Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

This course equips you with a straightforward, actionable framework for creating unified marketing campaigns in sustainable fashion. You'll learn to establish brand positioning, develop core message pillars, and tailor content for paid, owned, retail, PR, and social media channels. Utilise ready-to-use templates, governance structures, and 12-week planning tools to coordinate teams effectively, monitor key performance indicators, steer clear of greenwashing pitfalls, and achieve reliable, quantifiable results swiftly.

Elevify advantages

Develop skills

  • Develop 3-month IMC plans with 12-week calendars, channel mixes, and campaign cadences.
  • Master brand positioning including promises, message pillars, and tone of voice.
  • Create audience segments with personas, journeys, and key target groups.
  • Align paid, owned, PR, retail, and social channels to a unified story.
  • Implement governance, workflows, asset rules, and KPIs for reliable delivery.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow a range of topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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