Innovation Marketing Course
Gain expertise in innovation marketing for AI tools. Analyse competitors, develop precise positioning, select effective channels, and monitor essential KPIs. Create launch strategies that boost trial sign-ups, retention, and revenue for your team. This course equips marketers with practical tools for confident product launches and sustainable growth.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This course provides a hands-on guide to planning and launching AI-powered products. You will learn to segment audiences, analyse competitors, develop compelling value propositions, and choose optimal channels. Set KPIs, conduct lean experiments, optimise campaigns using data, and establish repeatable workflows for pre- and post-launch to achieve faster, profitable growth.
Elevify advantages
Develop skills
- Master competitor analysis: quickly map features, pricing, and positioning.
- Track KPIs and funnel analytics: monitor CAC, ROAS, and activation for growth.
- Develop high-impact positioning: create clear value propositions and message hierarchies.
- Build go-to-market playbooks: plan efficient pre- and post-launch campaigns.
- Target smart segments: focus on SMB personas, channels, and key pain points.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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