Innovation Marketing Course
Gain expertise in innovation marketing for AI tools. Analyse competitors, develop precise positioning, select effective channels, and monitor essential KPIs. Create launch strategies that boost trial sign-ups, retention, and revenue for your team. This course equips marketers with practical tools for confident product launches and sustainable growth.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This course provides a hands-on guide to planning and launching AI-powered products. You will learn to segment audiences, analyse competitors, develop compelling value propositions, and choose optimal channels. Set KPIs, conduct lean experiments, optimise campaigns using data, and establish repeatable workflows for pre- and post-launch to achieve faster, profitable growth.
Elevify advantages
Develop skills
- Master competitor analysis: quickly map features, pricing, and positioning.
- Track KPIs and funnel analytics: monitor CAC, ROAS, and activation for growth.
- Develop high-impact positioning: create clear value propositions and message hierarchies.
- Build go-to-market playbooks: plan efficient pre- and post-launch campaigns.
- Target smart segments: focus on SMB personas, channels, and key pain points.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow a range of topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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