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Innovation Marketing Course

Innovation Marketing Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

This course provides a hands-on guide to planning and launching AI-powered products. You will learn to segment audiences, analyse competitors, develop compelling value propositions, and choose optimal channels. Set KPIs, conduct lean experiments, optimise campaigns using data, and establish repeatable workflows for pre- and post-launch to achieve faster, profitable growth.

Elevify advantages

Develop skills

  • Master competitor analysis: quickly map features, pricing, and positioning.
  • Track KPIs and funnel analytics: monitor CAC, ROAS, and activation for growth.
  • Develop high-impact positioning: create clear value propositions and message hierarchies.
  • Build go-to-market playbooks: plan efficient pre- and post-launch campaigns.
  • Target smart segments: focus on SMB personas, channels, and key pain points.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Really great course. Lots of valuable information.
WiltonCivil Firefighter

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