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Fundamentals of Marketing Course
Unlock the essentials of marketing with our Marketing Fundamentals Course, designed for professionals keen to excel. Dive into target market identification, mastering segmentation, demographic analysis, and psychographic profiling. Develop robust marketing mix strategies, including product, promotion, distribution (place), and pricing. Enhance your skills in performance measurement, budgeting, and product development. Gain insights into market research, SWOT analysis, and setting SMART marketing objectives. Elevate your marketing expertise today!
- Master market segmentation: Identify and target specific customer groups effectively.
- Develop strategic marketing mix: Craft product, price, place (distribution), and promotion strategies.
- Analyse performance metrics: Use data to measure and enhance marketing effectiveness.
- Conduct cost-benefit analysis: Optimise marketing budgets for maximum ROI.
- Identify unique selling points: Highlight product features that differentiate in the market.

4 to 360 hours flexible workload
certificate recognised by the NZQA
What will I learn?
Unlock the essentials of marketing with our Marketing Fundamentals Course, designed for professionals keen to excel. Dive into target market identification, mastering segmentation, demographic analysis, and psychographic profiling. Develop robust marketing mix strategies, including product, promotion, distribution (place), and pricing. Enhance your skills in performance measurement, budgeting, and product development. Gain insights into market research, SWOT analysis, and setting SMART marketing objectives. Elevate your marketing expertise today!
Elevify advantages
Develop skills
- Master market segmentation: Identify and target specific customer groups effectively.
- Develop strategic marketing mix: Craft product, price, place (distribution), and promotion strategies.
- Analyse performance metrics: Use data to measure and enhance marketing effectiveness.
- Conduct cost-benefit analysis: Optimise marketing budgets for maximum ROI.
- Identify unique selling points: Highlight product features that differentiate in the market.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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