Executive Strategic Marketing Course
This course equips executives with essential skills to craft and execute a strategic marketing plan for B2B SaaS growth in Brazil, emphasizing segmentation, positioning, go-to-market tactics, data-driven decisions, and roadmap development for measurable success.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
The Executive Strategic Marketing Course assists you in developing a targeted, robust growth strategy for NexaFlow in Brazil. Discover how to identify valuable market segments, develop a compelling value proposition and positioning, create product-led and ABM strategies, establish defined 12-month goals, select appropriate channels, monitor KPIs, and outline a practical roadmap with risk management for reliable, quantifiable outcomes.
Elevify advantages
Develop skills
- Mastery in segment selection: identify high-LTV B2B niches using rigorous TAM/SAM/SOM analysis.
- Value proposition design: develop strong positioning tailored for Brazilian B2B SaaS.
- Go-to-market playbooks: quickly assemble PLG, ABM, and partner-led strategies.
- Data-driven marketing: establish KPIs, dashboards, and experiments to boost ROI.
- Strategic roadmap planning: focus on swift wins, handle risks, and distribute budget effectively.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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