Distribution Policy Course
Master distribution strategies for eco-friendly home cleaning brands. Discover how to select optimal channels, establish pricing and margins, prevent channel conflicts, and develop a 12-month go-to-market plan that ensures profitable and scalable growth in the market. This course equips you with practical tools for sustainable expansion across retail, online, and business channels.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This course teaches you to create a successful go-to-market strategy for sustainable home cleaning products via retail, online, and B2B channels. You will learn to assess retailers and platforms, handle pricing and profitability, avoid channel disputes, and craft a 12-month launch plan featuring defined KPIs, efficient logistics, and sales resources for enduring growth.
Elevify advantages
Develop skills
- Omnichannel mapping: design effective retail, e-commerce, and B2B distribution strategies.
- Channel economics: model margins, fees, and promotional spending for profit growth.
- Market penetration: plan rapid rollouts, pilots, and retailer negotiations.
- Conflict management: apply MAP policies, bundles, and territories to align channels.
- Logistics setup: select 3PL providers, FBA, and inventory tactics for efficient fulfilment.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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