Customer Relationship Management Training
Master Customer Relationship Management for marketing success in e-commerce. Learn segmentation, lifecycle flows, personalisation, and CRM analytics to boost retention, increase customer lifetime value, reduce churn, and design high-impact campaigns across email, SMS, and paid channels. This course provides practical tools to scale CRM programmes effectively.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
Customer Relationship Management Training offers a clear, practical system to understand e-commerce customer lifecycles, build smart segments, and design automated flows for acquisition, onboarding, retention, and win-back. Master data foundations, channel strategy, personalisation, and rigorous testing to enhance engagement, lift revenue per customer, and scale high-performing CRM programmes swiftly.
Elevify advantages
Develop skills
- Lifecycle CRM strategy: map customer journeys and align messages to each stage.
- Segmentation mastery: build RFM and predictive segments that boost revenue quickly.
- Automation flows: design welcome, post-purchase, and win-back journeys that convert.
- CRM analytics: track KPIs, run A/B tests, and optimise campaigns confidently.
- Data-driven CRM setup: structure customer data and channels for scalable growth.
Suggested summary
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