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Customer Loyalty & Retention Course

Customer Loyalty & Retention Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

This course teaches you to convert first-time beauty buyers into loyal customers using targeted personalisation, attractive loyalty perks, and incentives beyond discounts. You'll learn to chart the 0-180 day customer journey, manage email, SMS, and website campaigns, create cost-effective loyalty schemes, measure vital retention indicators, and roll out a 90-day strategy to increase repeat buys and customer lifetime value.

Elevify advantages

Develop skills

  • Design loyalty programmes: create tiers, rewards, and rules to increase repeat sales.
  • Personalise offers: leverage purchase data for product recommendations and intelligent sampling.
  • Plan retention journeys: outline 0-180 day touchpoints to encourage repurchases.
  • Conduct retention analytics: monitor cohorts, CLTV, churn rates, and promotion results.
  • Execute rapid tests: A/B test subject lines, rewards, and timing for swift improvements.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow a range of topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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