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Product Marketing Strategy Course

Product Marketing Strategy Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

The Product Marketing Strategy Course provides a practical, end-to-end system to research your market, define ICPs and segments, and craft precise positioning for AI-powered project management tools. Learn to build pricing and packaging, plan go-to-market launches, align teams, and run data-driven experiments so you can drive adoption, improve conversion, and scale sustainable growth in 6–12 months.

Elevify advantages

Develop skills

  • Product positioning: Turn research into sharp, differentiated messaging fast.
  • Go-to-market planning: Build lean pricing, packaging, and launch roadmaps.
  • Growth execution: Design 90-day channel plans that drive trials and revenue.
  • Metrics and experiments: Track SaaS KPIs and run quick, data-driven tests.
  • Segmentation strategy: Define ICPs and priority segments for AI SaaS tools.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow a range of topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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