How to Create a Customer Journey Map Course
This course teaches you to create a comprehensive customer journey map for the online fashion industry, covering persona development, journey mapping, data analysis, opportunity identification, and presentation of actionable insights.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
Learn how to build a complete customer journey map for online fashion, from defining data-backed personas and mapping actions, thoughts, and emotions to identifying pain points and high-impact opportunities. This practical course walks you through touchpoints, channels, attribution, and optimisation tactics, then guides you to deliver clear strategic actions, an executive summary, and a polished, presentation-ready journey map.
Elevify advantages
Develop skills
- Build fashion customer personas: turn public data into sharp buyer profiles.
- Map end-to-end journeys: stages, touchpoints, emotions, and pain points.
- Analyse journey data: blend reviews, analytics, and signals into clear insights.
- Prioritise quick-win improvements: apply ICE and RICE to journey fixes fast.
- Create executive-ready journey maps: concise summaries and action roadmaps.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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