4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
The Archetypes in Branding Course provides a practical system to define clear emotional outcomes, select the right primary and supporting archetypes, and transform them into a consistent personality and voice. Learn research methods, user segmentation, creative direction, and messaging frameworks so your wellness or lifestyle app feels focused, trustworthy, and easy to recognise across every touchpoint.
Elevify advantages
Develop skills
- Archetype strategy: pick and justify brand archetypes that fit your market fast.
- Brand voice design: turn archetypes into clear, consistent copy for every channel.
- Messaging frameworks: build promises, taglines, and key messages that convert.
- Emotional positioning: map user journeys to feelings and sharpen brand outcomes.
- Creative direction: brief designers with archetype-aligned visuals and content.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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