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B2B Account-Based Marketing Course

B2B Account-Based Marketing Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

This B2B Account-based Marketing Course gives you a clear, practical system to win and grow high-value accounts. Learn to define a precise ICP and buying committee, use intent data to select and tier accounts, build targeted plays and personalised outreach, orchestrate multi-channel campaigns with the right tools, and track pipeline impact with dashboards, KPIs, and optimisation tactics you can apply immediately.

Elevify advantages

Develop skills

  • Design ABM plays: build targeted executive, technical, and nurture sequences.
  • Select target accounts: use firmographic, technographic, and intent data smartly.
  • Define ICP and buyers: map enterprise roles, pains, and tech stack signals.
  • Orchestrate ABM campaigns: align tools, timelines, and sales collaboration.
  • Measure ABM impact: track account engagement, pipeline influence, and ROI.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Really great course. Lots of valuable information.
WiltonCivil Firefighter

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