4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
The 4As of Marketing Course provides a quick, practical framework to increase awareness, influence brand perception, encourage action, and target your audience accurately. Discover how to set up experiments, monitor key metrics, refine customer journeys, foster trust through evidence-backed communication, and create a targeted 90-day strategy that secures support and achieves tangible growth for a direct-to-consumer skincare brand in New Zealand.
Elevify advantages
Develop skills
- Conversion funnel design: quickly address drop-offs using effective UX and promotional strategies.
- Retention playbooks: develop high-return email, SMS, loyalty, and subscription sequences.
- Audience segmentation: transform data into distinct skincare customer profiles and performance indicators.
- Marketing experiments: conduct GA4-supported A/B tests and confidently report return on ad spend.
- 90-day growth roadmap: focus on 4A priorities and share successes with management.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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