CRM (Customer Relationship Management) Training
Master CRM for marketing by setting retention KPIs, building high-converting journeys via email, SMS, and push notifications, segmenting customers based on value and behaviour, and following a 90-day activation plan to boost repeat purchases, lifetime value, and customer loyalty.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This CRM training teaches how to transform customer data into targeted retention strategies that boost repeat purchases and lifetime value. You will learn to set clear CRM goals and KPIs, create smart customer segments, design effective welcome, post-purchase, win-back, and loyalty journeys across email, SMS, push notifications, and on-site channels, while ensuring compliance with privacy regulations and following a 90-day roadmap for launching, testing, and optimising successful campaigns.
Elevify advantages
Develop skills
- Design retention journeys: create high-converting welcome, post-purchase, and win-back flows.
- Master CRM segmentation: build RFM, lifecycle, and engagement-based customer groups.
- Plan CRM with KPIs: set and track retention, LTV, and campaign revenue goals quickly.
- Execute multi-channel CRM: optimise email, SMS, push, and on-site messages for maximum ROI.
- Roll out CRM in 90 days: launch core journeys, test, and report using a clear roadmap.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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