Consumer Psychology Course
Dive into consumer psychology to enhance marketing efforts. Explore mental biases, ethical influence techniques, and data-backed onboarding to drive customer acquisition, engagement, and retention—ideal for subscription services and wellness brands. Master these skills to create products that truly connect with users, boost satisfaction, and deliver measurable results across digital platforms.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
Discover how everyday people choose what to click, test, and subscribe to long-term. Gain insights into key motivations and behaviours, then use them for user studies, customer grouping, smooth onboarding, and week-one retention strategies. Dive into mental shortcuts, smart subscription setups, and customer acquisition drives, all with honest design practices and solid metrics to improve loyalty and happiness in online offerings.
Elevify advantages
Develop skills
- Apply mental biases to create fair pricing, trial periods, and subscription paths.
- Convert user insights into precise wellness customer groups for better targeting and returns.
- Write compelling ad and landing page text using drives and social evidence.
- Build onboarding and first-week plans that increase user activation and sticking power.
- Track behaviour changes with key metrics, steering clear of shady design tricks.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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