web strategy training
Master web strategy tailored for B2B SaaS companies: conduct site audits, establish three-year KPIs, evaluate competitors, and develop a roadmap covering SEO, CRO, content, and lead generation. This aligns marketing, sales, and product teams to deliver consistent pipeline growth and sustainable results.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
Web Strategy Training equips you to create a clear three-year roadmap transforming your website into a dependable growth driver. Master setting achievable KPIs, auditing your online presence, analysing competitors, and focusing on high-value projects in SEO, content, UX, CRO, and automation. Acquire actionable frameworks, governance structures, and tracking practices ready for immediate use, regardless of tight budgets or limited resources.
Elevify advantages
Develop skills
- Web strategy roadmapping: craft a three-year phased growth plan for B2B SaaS swiftly.
- Conversion optimisation: review user flows, eliminate barriers, and enhance lead quality rapidly.
- KPI and dashboard design: establish key metrics and implement regular reporting cycles.
- SEO and content pillars: organise site architecture, topic clusters for scalable traffic growth.
- Cross-functional alignment: unite marketing, sales, and product teams on web objectives.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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