Strategic Digital Marketing Course
This course equips participants with strategic skills to develop and execute effective digital marketing campaigns targeting eco-conscious consumers, focusing on research, goal-setting, content creation, tracking, and scalable rollout plans.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
The Strategic Digital Marketing Course provides a focused, hands-on approach to researching eco-conscious Kiwi shoppers, setting clear goals and KPIs, and transforming insights into effective channel strategies. You'll learn to create targeted content, email and ad briefs, implement precise tracking, analyse tests, and follow a 3-month rollout plan to ensure every campaign is measurable, optimised, and scalable.
Elevify advantages
Develop skills
- Data-driven tracking setup: configure GA4, pixels, and key conversions quickly.
- KPI and dashboard design: convert business goals into clear, actionable metrics.
- Creative and content briefs: develop high-impact ads, emails, and SEO content.
- Channel playbooks: roll out SEO, paid search, paid social, and email that convert.
- 90-day growth plan: budget, launch, test, and scale eco-friendly campaigns.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow a range of topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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