Social Media Marketing & Digital Strategy Course
Gain expertise in social media marketing and digital strategy tailored for e-commerce success. Master the balance of paid and organic approaches, precise audience targeting, creative testing, key performance indicators, and omnichannel tracking to increase sales, drive store visits, and deliver high-ROI campaigns with confidence.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This course equips you with a hands-on, step-by-step framework to plan effective campaigns, segment audiences precisely, and select optimal platforms for every stage of the customer funnel. You'll master designing compelling creatives that convert, integrating paid and organic strategies, monitoring KPIs via intuitive dashboards, and refining budgets through testing, attribution models, and omnichannel data for sustainable, profitable business growth.
Elevify advantages
Develop skills
- Paid social optimisation: conduct A/B tests, adjust bids, and boost ROI quickly.
- Audience strategy: create targeted segments and retargeting for conversions.
- KPI reporting: build dashboards, set OKRs, and track ROAS effectively.
- Creative design: develop content, CTAs, and briefs to boost sales.
- Cross-channel integration: link social, email, and in-store for full-funnel results.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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