Search Marketing Specialist Course
Gain expertise in SEO and SEM tailored for Spanish-speaking eco-friendly home product markets. Master keyword research, technical SEO, Google Ads strategies, and data-driven optimisation to drive traffic, conversions, and customer lifetime value as a Search Marketing Specialist in digital marketing. This course equips you with practical skills to boost sales through targeted search campaigns and performance analysis.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This Search Marketing Specialist Course teaches you to expand sales of eco-friendly home products to Spanish-speaking audiences using targeted SEO and SEM. You will learn to establish business objectives, conduct Spanish keyword research, organise multilingual websites, and implement technical tracking. Additionally, build effective Google Ads campaigns, refine landing pages, and apply data-informed testing and reporting to enhance conversions and optimise budget returns.
Elevify advantages
Develop skills
- Market and audience analysis: set goals and buyer intent for eco home products.
- Spanish keyword research: identify high-intent local search terms that convert quickly.
- SEO foundations: optimise structure, on-page content, and Core Web Vitals efficiently.
- Google Ads setup: create lean high-ROI campaigns with focused themes and smart bidding.
- Data-driven optimisation: monitor KPIs, run A/B tests, and scale top SEO and SEM strategies.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow a range of topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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