Search Marketing Course
Dive into search marketing tailored for sustainable brands in New Zealand. Master keyword strategies, Google Ads configuration, bidding methods, performance tracking, and optimisation techniques to drive conversions, enhance ROAS, and grow revenue—ideal for digital marketers seeking proven, data-driven outcomes in a compact programme.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This course provides a hands-on, step-by-step guide to planning, launching, and optimising effective search campaigns. You'll cover keyword research, match types, negative keywords, intelligent Google Ads account structures, budgeting, bidding tactics, and compelling ad creation. Gain expertise in tracking with GA4, conversion tracking, and KPI dashboards to scale campaigns confidently and boost ROI through targeted lessons.
Elevify advantages
Develop skills
- Performance monitoring: create KPI dashboards and respond swiftly to ROAS, CPA, and AOV metrics.
- Keyword planning: investigate, group, and optimise search terms to attract high-intent visitors.
- Intelligent bidding and budgeting: distribute funds and select strategies to achieve target CPA and ROAS.
- Google Ads architecture: build expandable campaigns, ad groups, and remarketing audiences.
- Compelling ad writing: develop RSAs and extensions that match customer intent quickly.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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