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Real-Time Bidding (RTB) Course

Real-Time Bidding (RTB) Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

This Real-time Bidding (RTB) Course provides a hands-on, step-by-step guide to planning, launching, and optimising RTB campaigns for peak performance. You'll learn to segment and use first- and third-party data, apply intelligent bids and price controls, organise campaigns by funnel stages, and create A/B tests. Plus, master reporting, KPI evaluation, and stakeholder communications suited to a sports apparel e-commerce context.

Elevify advantages

Develop skills

  • Master RTB KPIs by linking funnel metrics to CPA, ROAS, CTR, CVR, and LTV.
  • Segment audiences to create valuable RTB cohorts and bid multipliers.
  • Design bid strategies to set, adjust, and optimise RTB bids for profit.
  • Conduct DSP A/B tests and optimise weekly to improve CPA.
  • Produce leader-ready reports turning RTB data into actionable insights.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Really great course. Lots of valuable information.
WiltonCivil Firefighter

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