Real-Time Bidding (RTB) Course
Master real-time bidding for digital marketing excellence. Gain skills in RTB strategy, audience segmentation, bidding tactics, testing methods, and reporting techniques to reduce CPA, increase ROAS, and scale profitable campaigns for e-commerce brands focused on performance.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This Real-time Bidding (RTB) Course provides a hands-on, step-by-step guide to planning, launching, and optimising RTB campaigns for peak performance. You'll learn to segment and use first- and third-party data, apply intelligent bids and price controls, organise campaigns by funnel stages, and create A/B tests. Plus, master reporting, KPI evaluation, and stakeholder communications suited to a sports apparel e-commerce context.
Elevify advantages
Develop skills
- Master RTB KPIs by linking funnel metrics to CPA, ROAS, CTR, CVR, and LTV.
- Segment audiences to create valuable RTB cohorts and bid multipliers.
- Design bid strategies to set, adjust, and optimise RTB bids for profit.
- Conduct DSP A/B tests and optimise weekly to improve CPA.
- Produce leader-ready reports turning RTB data into actionable insights.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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