professional webmarketing training
Gain expertise in professional web marketing through practical sessions on SEO, SEM, paid social, email strategies, analytics, and optimisation techniques. Develop data-backed campaigns that increase traffic, conversions, and return on investment for contemporary digital marketing teams. Ideal for building skills in modern online promotion.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This course provides a practical guide to planning and running successful online marketing campaigns. You'll create buyer personas, chart customer journeys, develop strong SEO plans, set up SEM campaigns, and explore paid social, display, and video advertising. Master keyword research, website optimisation, KPI tracking, and ongoing testing to convert visitors into revenue.
Elevify advantages
Develop skills
- Set up SEM campaigns: create focused search ads using intelligent bidding and monitoring.
- Optimise SEO site structure: build quick, searchable, sustainable product layouts.
- Conduct keyword research: select high-conversion terms and align them with effective pages.
- Manage paid social and video: target audiences, design creatives, calls-to-action, and retargeting sequences.
- Apply analytics and optimisation: monitor key metrics and perform fast A/B tests to improve return on ad spend.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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