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Paid referencing training

Paid referencing training
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

This course teaches you to create effective paid search campaigns for outdoor gear in the US market. You'll cover keyword research, market analysis, smart bidding, targeting, budget management, ad creation, landing page optimisation, conversion tracking, reporting, and one-month performance forecasting to launch, test, and scale profitable campaigns quickly.

Elevify advantages

Develop skills

  • PPC keyword research: develop quick, data-led keyword lists for US outdoor gear.
  • Smart bidding and budgets: establish effective CPC, CPA, and ROAS tactics within days.
  • High-performing ad copy: create compliant search ads and extensions that drive sales.
  • Professional campaign structure: set up scalable, trackable search accounts.
  • Landing page optimisation: build product pages that improve Quality Score and ROAS.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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