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Paid Media Course

Paid Media Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

The Paid Media Course provides a practical, step-by-step guide to plan, launch, and optimise campaigns across Meta and Google. Learn how to assess markets, define audiences, build smart budgets, select KPIs, and apply attribution models. Master Performance Max, Search, and Meta structures, create high-converting creatives, conduct disciplined A/B tests, and report results clearly so you can scale profitable, data-driven campaigns quickly.

Elevify advantages

Develop skills

  • Performance media planning: build lean, ROI-focused channel and budget mixes.
  • Google & Meta ads mastery: launch high-impact Search, PMax, and social campaigns.
  • Conversion-focused creative: craft and test hooks, copy, and formats that drive sales.
  • KPI and attribution analytics: read ROAS, CPA, and models to steer smart spend.
  • Rapid optimisation workflows: run A/B tests and scale winners in weeks, not months.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow a range of topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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