Marketing Planning & Management Course
Gain expertise in marketing planning and management tailored for B2B SaaS companies. Align sales and marketing efforts, construct high-ROI digital funnels, establish ARR-focused KPIs, and refine SEO, paid media, email campaigns, and lead scoring to confidently achieve revenue goals. This course equips you with practical tools to plan, execute, and optimise campaigns that deliver consistent qualified pipeline and growth.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This course provides a straightforward, actionable framework for achieving ARR targets reliably. You will learn to create integrated funnels, establish key KPIs, calculate ACV and CAC metrics, and develop realistic conversion models. Master strategies for channels, lead qualification, marketing automation, performance dashboards, and systematic testing to effectively plan, run, and improve campaigns that produce reliable revenue pipelines.
Elevify advantages
Develop skills
- Develop aligned sales-marketing funnels by defining stages, SLAs, and handoffs quickly.
- Model KPIs driven by ARR to convert revenue targets into leads, MQLs, SQLs, and pipeline coverage.
- Design efficient digital channel strategies including SEO, paid ads, email, and demand generation.
- Implement effective lead scoring to qualify B2B SaaS prospects using clear rules and signals.
- Optimise CAC and funnels through testing, attribution, and data-driven campaign refinements.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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