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Marketing Planning & Management Course

Marketing Planning & Management Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

This course provides a straightforward, actionable framework for achieving ARR targets reliably. You will learn to create integrated funnels, establish key KPIs, calculate ACV and CAC metrics, and develop realistic conversion models. Master strategies for channels, lead qualification, marketing automation, performance dashboards, and systematic testing to effectively plan, run, and improve campaigns that produce reliable revenue pipelines.

Elevify advantages

Develop skills

  • Develop aligned sales-marketing funnels by defining stages, SLAs, and handoffs quickly.
  • Model KPIs driven by ARR to convert revenue targets into leads, MQLs, SQLs, and pipeline coverage.
  • Design efficient digital channel strategies including SEO, paid ads, email, and demand generation.
  • Implement effective lead scoring to qualify B2B SaaS prospects using clear rules and signals.
  • Optimise CAC and funnels through testing, attribution, and data-driven campaign refinements.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Really great course. Lots of valuable information.
WiltonCivil Firefighter

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