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marketing automation training

marketing automation training
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

This course teaches you to create effective trial nurture programmes from scratch. You'll learn to capture and synchronise lead data, personalise emails using behavioural tokens, build onboarding sequences, and implement lead scoring in HubSpot or Marketo. Gain hands-on experience with workflow logic, email deliverability protections, and A/B testing to improve trial-to-paid conversions and drive scalable revenue growth.

Elevify advantages

Develop skills

  • Build robust B2B lead data models: capture, sync, and enrich data efficiently.
  • Implement effective lead scoring in HubSpot or Marketo to identify genuine marketing qualified leads.
  • Craft high-converting trial nurture emails featuring dynamic personalisation.
  • Design automation workflows incorporating branches, limits, and suppression logic.
  • Track key trial-to-paid metrics and conduct rapid A/B tests for campaign optimisation.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Really great course. Lots of valuable information.
WiltonCivil Firefighter

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