marketing automation training
Master marketing automation for B2B SaaS companies. Develop high-performing nurture emails, intelligent lead scoring, and behaviour-driven workflows using HubSpot and Marketo. Enhance trial-to-paid conversion rates and generate sales-qualified leads through practical, scalable strategies that deliver measurable revenue impact.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This course teaches you to create effective trial nurture programmes from scratch. You'll learn to capture and synchronise lead data, personalise emails using behavioural tokens, build onboarding sequences, and implement lead scoring in HubSpot or Marketo. Gain hands-on experience with workflow logic, email deliverability protections, and A/B testing to improve trial-to-paid conversions and drive scalable revenue growth.
Elevify advantages
Develop skills
- Build robust B2B lead data models: capture, sync, and enrich data efficiently.
- Implement effective lead scoring in HubSpot or Marketo to identify genuine marketing qualified leads.
- Craft high-converting trial nurture emails featuring dynamic personalisation.
- Design automation workflows incorporating branches, limits, and suppression logic.
- Track key trial-to-paid metrics and conduct rapid A/B tests for campaign optimisation.
Suggested summary
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