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Fundamentals of Digital Marketing Course

Fundamentals of Digital Marketing Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

Fundamentals of Digital Marketing Course gives you a clear, step-by-step system to plan and run small-budget campaigns that actually convert. Learn how to research audiences, choose the right channels, build simple integrated campaigns, write effective ads and emails, set up analytics, create realistic budgets, and optimise performance using practical tools, benchmarks, and workflows you can apply immediately.

Elevify advantages

Develop skills

  • Channel selection & tools: Build lean, high-ROI campaigns on tight budgets.
  • Audience & analytics: Define personas, set KPIs, and track GA4 performance.
  • Campaign copy & pages: Craft UVPs, ad copy, and landing pages that convert fast.
  • Email & retention: Launch lifecycle flows, social proof, and referral programmes.
  • Budgeting & testing: Allocate $1K, run A/B tests, and optimise ROAS with reports.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Really great course. Lots of valuable information.
WiltonCivil Firefighter

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