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E-Marketing & Consumer Behavior Course

E-Marketing & Consumer Behavior Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

This e-marketing and consumer behaviour course provides practical, psychology-based strategies to lift conversions among home office buyers. You will learn to develop precise buyer personas, chart decision pathways, and craft compelling campaigns across multiple channels. Optimise product pages, user experience, and checkout processes, incorporate behavioural nudges in communications and visuals, and leverage testing, analytics, and feedback for rapid performance improvements.

Elevify advantages

Develop skills

  • Behavioural copywriting: craft emails and ads using bias, urgency, and social proof.
  • Persona-based funnels: map journeys and launch tight, conversion-focused campaigns.
  • UX and checkout optimisation: refine product pages to cut friction and boost sales fast.
  • Testing and analytics: run A/B tests and read funnel data to scale winning ideas.
  • Retargeting mastery: design cart recovery and remarketing flows that recapture revenue.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

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EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Really great course. Lots of valuable information.
WiltonCivil Firefighter

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