Digital and Social Media Course
This course equips participants with practical skills to enhance digital and social media presence, focusing on Instagram and TikTok for sustainable skincare brands through content planning, creation, and analysis.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This Digital and Social Media Course provides a straightforward, hands-on approach to boosting engagement on Instagram and TikTok. You'll learn to set objectives, select suitable platforms, and create 4-week content schedules featuring compelling hooks, core themes, and calls to action. Gain expertise in short-form videos, content repurposing, analytics, A/B testing, user-generated content, and community strategies designed for sustainable skincare brands, enabling consistent posting and rapid performance improvements.
Elevify advantages
Develop skills
- Editorial calendars: Develop 4-week content plans incorporating hooks, rhythm, and batching.
- Social formats: Create effective Reels, carousels, Stories, and short videos.
- Community growth: Implement quick engagement strategies, user-generated content, and micro-influencer outreach.
- Skincare positioning: Establish ethical direct-to-consumer brand perspectives and transform them into posts.
- Analytics sprints: Monitor key performance indicators, conduct A/B tests, and refine content over 4-week periods.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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