Digital Traffic Course
The Digital Traffic Course provides a straightforward, hands-on framework to plan, launch, and scale effective campaigns. You'll learn GA4 tracking, KPIs, and attribution, then get to grips with channel selection, funnel design, and message mapping. Create precise forecasts, distribute budgets across Google, Meta, and TikTok, and conduct structured experiments to boost ROAS, reduce CPA, and quickly build steady, high-intent traffic.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
The Digital Traffic Course provides a straightforward, hands-on framework to plan, launch, and scale effective campaigns. You'll learn GA4 tracking, KPIs, and attribution, then get to grips with channel selection, funnel design, and message mapping. Create precise forecasts, distribute budgets across Google, Meta, and TikTok, and conduct structured experiments to boost ROAS, reduce CPA, and quickly build steady, high-intent traffic.
Elevify advantages
Develop skills
- Mastery of performance analytics: track GA4 events, KPIs, and actual conversions.
- Intelligent media planning: distribute budgets, bids, and channels to maximise ROAS.
- Funnel strategy design: map audiences, messages, and offers throughout the entire customer journey.
- Rapid testing guide: conduct valid A/B tests on ads, creatives, and landing pages.
- Forecasting and benchmarks: model CPC, CPA, and revenue to inform traffic choices.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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