Digital Marketing for Healthcare Professionals Course
This course equips healthcare professionals with digital marketing strategies to attract and convert dermatology and telehealth patients while ensuring compliance with New Zealand regulations. Participants will learn to develop patient personas, conduct keyword research, optimize local SEO, create targeted content, and use data analytics for performance improvement.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This course shows you how to attract and convert more dermatology and telehealth patients with clear, compliant online strategies. Learn to build precise patient personas, map search behaviour, choose effective channels, and plan content that respects New Zealand healthcare rules. You also get practical KPI frameworks, analytics setups, and a 4-week tactical calendar to launch fast, measure results, and keep improving performance.
Elevify advantages
Develop skills
- Privacy Act-safe campaigns: plan compliant search, social, email for clinics.
- Patient keyword research: uncover high-intent dermatology and telehealth terms.
- Local SEO for healthcare: optimise sites and Google Business for bookings.
- Persona-based messaging: tailor offers to acne, parents, and telehealth seekers.
- Data-driven optimisation: track KPIs and refine ads, content, and budget fast.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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