Facebook Digital Marketing Course
This course equips learners with practical skills to master Facebook and Instagram advertising, from goal setting and audience targeting to ad creation, optimization, and scaling campaigns for maximum ROI.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This Facebook Digital Marketing Course provides a straightforward, hands-on approach to planning, launching, and scaling effective Facebook and Instagram campaigns. You'll learn to establish clear goals and KPIs, create targeted cold, warm, and remarketing audiences, develop compelling ad creatives, select appropriate landing pages, assess competitors, and improve performance using basic reporting, testing, and 30-day forecasting techniques.
Elevify advantages
Develop skills
- KPI and goal mastery: establish precise Facebook KPIs linked directly to revenue.
- Pro audience targeting: create cold, warm, and remarketing segments that convert quickly.
- High-impact ad creative: develop eco-focused copy and formats that enhance ROAS.
- Conversion journeys: integrate ads, landing pages, and tracking for smooth sales processes.
- Fast optimisation: review data, conduct A/B tests, and expand successful Facebook campaigns.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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