Google Analytics 4 Course
This course provides a practical guide to mastering Google Analytics 4, focusing on data preparation, ecommerce tracking, landing page optimization, channel attribution, and actionable insights for better marketing and UX decisions.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
Master Google Analytics 4 with a focused, practical course that shows you how to clean and prepare exported data, build reliable conversion and revenue metrics, and analyse traffic sources, devices, and countries. Learn to evaluate landing pages, diagnose tracking issues, and turn GA4 findings into clear, actionable recommendations, dashboards, and alerts that improve performance and guide smarter budget and UX decisions.
Elevify advantages
Develop skills
- GA4 data modelling: master events, parameters, and exports in a short, hands-on format.
- Ecommerce tracking setup: apply GA4 best practices to capture full funnel revenue.
- Landing page analysis: use GA4 to spot drop-offs and test high-impact UX fixes fast.
- Channel attribution: compare traffic sources and ROI with clear, practical GA4 reports.
- Data cleaning for GA4: prepare reliable CSVs for accurate marketing decisions.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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