Marketing Automation Strategies for Engagement & Customer Relationship Course
This course equips you with essential skills to implement effective marketing automation, focusing on enhancing customer engagement and fostering long-term relationships through data-driven strategies and optimization techniques.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
Master practical marketing automation strategies to boost engagement and customer relationships in this concise, high-impact course. Learn to define revenue-focused goals and KPIs, map customer journeys, design lifecycle flows, and apply smart personalisation. You will also cover deliverability, privacy, segmentation, experimentation, and optimisation so you can build scalable, compliant programmes that drive repeat purchases and long-term loyalty.
Elevify advantages
Develop skills
- Lifecycle KPIs mastery: tie automation to revenue, CLV, and engagement wins.
- Customer journey mapping: design cross-channel touchpoints that drive loyalty.
- Automation flow design: build high-impact welcome, winback, and cart recovery.
- Data-driven personalisation: use behaviour and CLV signals for precise targeting.
- Testing and optimisation: run A/B tests and dashboards to scale ROI fast.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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