Conversion Funnel Optimization Course
This course equips you with practical strategies to optimize your SaaS conversion funnel, from mapping and benchmarking to testing and prioritization, driving measurable revenue growth.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
The Conversion Funnel Optimisation Course shows you how to map a complete SaaS funnel, pinpoint leaks, and run focused experiments that lift sign-ups, activation, and trial-to-paid. Learn to choose realistic benchmarks, define clear success metrics, avoid false positives, and prioritise tests with frameworks like ICE and RICE, so you can build a practical roadmap and communicate results that drive predictable revenue growth.
Elevify advantages
Develop skills
- Funnel mapping: build SaaS dashboards that reveal leaks in each conversion step.
- Benchmark modelling: set realistic funnel targets using public SaaS conversion data.
- A/B testing: design fast experiments to lift sign-ups, activation, and trial-to-paid.
- Prioritisation frameworks: rank CRO tests with ICE, RICE, and clear rollout rules.
- Mixed-method analysis: combine analytics, replays, and surveys to validate wins.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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