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Content Marketing Strategy Course

Content Marketing Strategy Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

This Content Marketing Strategy Course provides a straightforward, hands-on approach to planning, implementing, and refining campaigns over three months. You'll establish clear goals and KPIs, create a structured plan spanning TOFU, MOFU, and BOFU stages, fine-tune buyer personas, and select suitable formats and channels. Gain skills in monitoring results, conducting A/B tests, ranking content ideas, and leveraging data for ongoing, results-oriented expansion.

Elevify advantages

Develop skills

  • SaaS content research: transform quick market scans into sharp buyer understandings.
  • Funnel content design: outline TOFU, MOFU, BOFU materials that guide prospects to trials.
  • 3-month content roadmap: develop KPI-led schedules using adaptable templates.
  • SEO and copy optimisation: create search-optimised pages that turn visitors into customers.
  • Experimentation workflow: conduct A/B tests and refine content based on solid evidence.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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