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Content Marketing Strategy Course

Content Marketing Strategy Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

This Content Marketing Strategy Course provides a straightforward, hands-on approach to planning, implementing, and refining campaigns over three months. You'll establish clear goals and KPIs, create a structured plan spanning TOFU, MOFU, and BOFU stages, fine-tune buyer personas, and select suitable formats and channels. Gain skills in monitoring results, conducting A/B tests, ranking content ideas, and leveraging data for ongoing, results-oriented expansion.

Elevify advantages

Develop skills

  • SaaS content research: transform quick market scans into sharp buyer understandings.
  • Funnel content design: outline TOFU, MOFU, BOFU materials that guide prospects to trials.
  • 3-month content roadmap: develop KPI-led schedules using adaptable templates.
  • SEO and copy optimisation: create search-optimised pages that turn visitors into customers.
  • Experimentation workflow: conduct A/B tests and refine content based on solid evidence.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Really great course. Lots of valuable information.
WiltonCivil Firefighter

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