Content Marketing Strategy Course
This course equips you with practical skills to develop and execute effective content marketing strategies for SaaS businesses, focusing on research, funnel design, roadmapping, optimization, and experimentation.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This Content Marketing Strategy Course provides a straightforward, hands-on approach to planning, implementing, and refining campaigns over three months. You'll establish clear goals and KPIs, create a structured plan spanning TOFU, MOFU, and BOFU stages, fine-tune buyer personas, and select suitable formats and channels. Gain skills in monitoring results, conducting A/B tests, ranking content ideas, and leveraging data for ongoing, results-oriented expansion.
Elevify advantages
Develop skills
- SaaS content research: transform quick market scans into sharp buyer understandings.
- Funnel content design: outline TOFU, MOFU, BOFU materials that guide prospects to trials.
- 3-month content roadmap: develop KPI-led schedules using adaptable templates.
- SEO and copy optimisation: create search-optimised pages that turn visitors into customers.
- Experimentation workflow: conduct A/B tests and refine content based on solid evidence.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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