Agile Marketing Course
Master agile marketing for paid social on Meta and TikTok. Gain skills in sprint planning, audience targeting, creative testing, and performance metrics to run rapid experiments that boost trial-to-paid conversions and campaign efficiency for SaaS products. Learn practical workflows, benchmarks, and repeatable systems to optimise CPFT, CTR, CPA, and overall results in fast-paced digital campaigns.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This Agile Marketing Course teaches planning and executing fast, data-driven paid social sprints on Meta and TikTok. Build platform-native creatives, target and scale high-value audiences, track SaaS subscription metrics like CPFT and trial-to-paid, and design valid A/B experiments. Depart with actionable workflows, benchmarks, and a repeatable testing system to enhance campaign efficiency.
Elevify advantages
Develop skills
- Agile paid social sprints: Plan 1–2 week test cycles that cut CPFT fast.
- Audience strategy: Build, layer, and scale Meta and TikTok segments that convert.
- Creative optimisation: Produce and test short-form ads that lift trial-to-paid.
- Experiment design: Run valid A/B tests and interpret CPFT, CTR, and CPA results.
- Reporting workflow: Set stop/scale rules and turn insights into next sprint tests.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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