Image Management Course
This course equips participants with essential skills for managing and protecting SaaS brand image during crises, focusing on positioning, messaging, multi-channel strategies, analytics, and risk management to ensure rapid response and long-term reputation building.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
The Image Management Course provides practical skills to protect and strengthen a SaaS brand in high-pressure situations. Learn to define reliable positioning, design crisis-ready message frameworks, and plan channel-specific responses across web, email, press, and social. Use proven templates, KPIs, simulations, and monitoring tools to manage incidents fast, rebuild trust, and support long-term reputation growth.
Elevify advantages
Develop skills
- SaaS brand positioning: build trustworthy, people-centered tech reputations fast.
- Crisis messaging: craft clear, accountable statements for high-pressure incidents.
- Multi-channel playbooks: execute aligned responses across PR, email, and social.
- Reputation analytics: track NPS, CSAT, sentiment, and churn to guide action.
- Risk and stakeholder mapping: prioritise audiences and issues for rapid response.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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