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Retail Marketing Course
Unlock the secrets of retail marketing with our comprehensive course designed for advertising professionals. Dive into key components of retail strategy, consumer behaviour, and pricing models. Master the art of shop location selection, advertising techniques, and integrated marketing communications. Analyse target audiences through behavioural, demographic, and psychographic profiling. Learn to craft effective product launch strategies and promotional tactics. Elevate your skills with practical, high-quality insights tailored for the dynamic retail landscape.
- Master retail strategies: Develop effective retail marketing plans.
- Analyse consumer behaviour: Understand shopper motivations and preferences.
- Optimise pricing tactics: Implement competitive and profitable pricing models.
- Enhance advertising skills: Utilise in-store and external ad channels effectively.
- Conduct audience analysis: Segment and profile target demographics accurately.

4 to 360 hours flexible workload
certificate recognised by the NZQA
What will I learn?
Unlock the secrets of retail marketing with our comprehensive course designed for advertising professionals. Dive into key components of retail strategy, consumer behaviour, and pricing models. Master the art of shop location selection, advertising techniques, and integrated marketing communications. Analyse target audiences through behavioural, demographic, and psychographic profiling. Learn to craft effective product launch strategies and promotional tactics. Elevate your skills with practical, high-quality insights tailored for the dynamic retail landscape.
Elevify advantages
Develop skills
- Master retail strategies: Develop effective retail marketing plans.
- Analyse consumer behaviour: Understand shopper motivations and preferences.
- Optimise pricing tactics: Implement competitive and profitable pricing models.
- Enhance advertising skills: Utilise in-store and external ad channels effectively.
- Conduct audience analysis: Segment and profile target demographics accurately.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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