Advertising and Marketing Course
Dive into direct-to-consumer skincare marketing with a holistic full-funnel approach. Master precise targeting, compelling creative development, optimal channel selection, KPI measurement, and continuous optimisation to reduce customer acquisition costs, increase return on ad spend, and cultivate loyal customers with high lifetime value through proven, repeatable tactics.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
Gain expertise in a comprehensive, hands-on framework for expanding direct-to-consumer skincare brands. Cover everything from market analysis and SMART objectives to detailed audience profiling, brand positioning, and multi-channel strategies. Develop cohesive campaigns spanning social media, search engines, email marketing, and influencer partnerships, while monitoring key performance indicators, refining ad creatives, adjusting budgets, and enhancing customer journey touchpoints for consistent, scalable outcomes.
Elevify advantages
Develop skills
- Design DTC strategies: convert business objectives into focused, testable advertising plans swiftly.
- Excel in audience and funnel management: segment, target, and tailor messaging across all channels.
- Conduct creative and landing page tests: create efficient A/B testing plans to boost conversions.
- Track performance: establish KPIs, dashboards, and scaling protocols for top-performing ads.
- Optimise cross-channel customer journeys: map, personalise, and refine paths from initial click to repeat purchases.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
FAQs
Who is Elevify? How does it work?
Do the courses come with a certificate?
Are the courses free?
What is the duration of the courses?
What are the courses like?
How do the courses work?
What is the duration of the courses?
What is the cost or price of the courses?
What is an online course and how does it work?
PDF Course