Advertising and Marketing Course
Dive into direct-to-consumer skincare marketing with a holistic full-funnel approach. Master precise targeting, compelling creative development, optimal channel selection, KPI measurement, and continuous optimisation to reduce customer acquisition costs, increase return on ad spend, and cultivate loyal customers with high lifetime value through proven, repeatable tactics.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
Gain expertise in a comprehensive, hands-on framework for expanding direct-to-consumer skincare brands. Cover everything from market analysis and SMART objectives to detailed audience profiling, brand positioning, and multi-channel strategies. Develop cohesive campaigns spanning social media, search engines, email marketing, and influencer partnerships, while monitoring key performance indicators, refining ad creatives, adjusting budgets, and enhancing customer journey touchpoints for consistent, scalable outcomes.
Elevify advantages
Develop skills
- Design DTC strategies: convert business objectives into focused, testable advertising plans swiftly.
- Excel in audience and funnel management: segment, target, and tailor messaging across all channels.
- Conduct creative and landing page tests: create efficient A/B testing plans to boost conversions.
- Track performance: establish KPIs, dashboards, and scaling protocols for top-performing ads.
- Optimise cross-channel customer journeys: map, personalise, and refine paths from initial click to repeat purchases.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow a range of topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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