Lesson 1Translating 3–5 keywords into visual vocabulary and functional choicesThis part shows how to pick 3–5 brand words and turn them into visual words, material picks, and work actions, making sure every seen and touched part steadily shows the meant brand word.
Picking sharp, not ordinary wordsMoodboards linking words to sightsForm style matched with wordsMaterial, colour, and finish picksWork actions echoing wordsLesson 2Defining target user and use cases in 3–5 sentences: urban mobility, lifestyle cues, interaction patternsThis part leads you in setting target users and use cases, turning city move patterns, life style signs, and touch habits into short stories that guide design picks, feature main points, and brand voice tone.
User types for compact EV SUVsDaily city trips and path mappingLife style signs and brand fit checkTouch habits and tech hopesWriting short user story talesLesson 3Exterior surface language: primary volumes, secondary lines, shoulder/character lines, crease hierarchyThis part details outside surface style, from main volumes to second lines and crease order, showing how to control lights, pull, and bright spots so the SUV looks clean, new, and clearly on-brand from all sides.
Main body volumes and mass setupShoulder and character line planSecond creases and break logicLight control and bright flowSurface pull for EV newnessLesson 4Interior architecture: dashboard typologies, bridge vs layered consoles, sightlines, and perceived widthThis part shows inside build choices for dashboards and consoles, comparing bridge and layered setups, handling sight lines, and using volume, colour, and lights to grow felt width, openness, and brand special nature.
Dashboard height and section planBridge vs floating console logicLayered IP for depth and light playSight lines, H-points, and clear sightFelt width through form and colourLesson 5Exterior fundamentals: proportion rules for compact electric SUVs (wheelbase, overhangs, beltline, roofline)This part shows size rules for compact electric SUVs, showing how wheelbase, overhangs, beltline, and roofline picks affect stand, ease, air flow, and how steadily they pass the meant brand nature.
Wheelbase and cabin-to-body balanceFront and back overhang length tuneBeltline height and glass-to-body rateRoofline flow, taper, and air impactStand, track width, and sight steadyLesson 6Lighting strategy: primary signature (front/rear), DRL geometry, animated sequences and their brand roleThis part details how front and back light marks, DRL shape, and move sequences set brand knowing, help safety and rules, and make a lasting night mark that grows across future vehicle lines.
Front mark setup and orderBack light designs and night markDRL shape, thickness, and beatMoved sequences and law limitsLight family plan across lineupLesson 7HMI & interaction feel: display layout, tactile vs touch controls, ambient zones, and feedback languageThis part covers HMI and touch feel, from display setup and control mix to ambient zones and answer style, making sure every touch, sound, and light reply feels easy, steady, and matched with the brand’s nature.
Main and second display zoningTouch vs touch control balanceAmbient lights as HMI waySound, touch, and sight answerOnboarding, modes, and state clearnessLesson 8Wheel and stance design: relationship between wheel size, tire profile, wheel arch treatment, and perceived confidenceThis part checks wheel and stand design, linking wheel size, tire shape, and wheel arch handle to felt trust, saving, and comfort, while keeping sizes possible for packing, cost, and air flow work.
Wheel round vs body scaleTire shape, comfort, and sport feelWheel arch shape and cut designsFlush, offset, and track widthAir wheels and EV saving signsLesson 9Storage and utility logic: visible vs hidden storage, modularity for urban lifestylesThis part looks at storage and use logic for city lives, balancing seen and hidden spaces, modular setups, and bendy cargo fixes so the vehicle feels easy, no mess, and truly helps daily city ways.
Mapping daily carry items and flowsSeen vs hidden storage placeModular boot and back seat ideasBendy cabin organisers and railsFast clean and easy reach fixesLesson 10Seating and ergonomics: seating silhouettes, cushion profiles, perceived support, and social seating logicThis part focuses on seating and body fit, covering seat outlines, cushion shapes, felt hold, entry and exit, and social seating logic so riders feel comfy, safe, and naturally pushed to mix.
H-point, body hold, and sight aimsSeat outline and side hold tuneCushion shape and press mappingBack bench vs single seatsEntry, exit, and turn ideas
