Lobbying and Public Affairs Course
This course equips you with essential lobbying and public affairs skills for effective public management. Learn to map stakeholders, understand legislative processes, develop persuasive communications, build coalitions, mitigate risks, and transform policy objectives into ethical, actionable outcomes that deliver real impact in governance and decision-making arenas.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain practical skills to identify stakeholders, assess influence dynamics, and create targeted policy proposals that navigate actual legislative pathways. Master proven lobbying strategies, form alliances, develop compelling messages for legislators, officials, and media, handle risks, follow regulations, and execute ethical public affairs campaigns from inception to completion.
Elevify advantages
Develop skills
- Strategic stakeholder mapping: swiftly identify allies, opponents, and key influencers.
- Legislative intelligence: monitor bills, schedules, and subtle policy mechanisms efficiently.
- Persuasive policy messaging: develop concise briefs for lawmakers, media, and public.
- Practical lobbying tactics: organise meetings, alliances, and effective campaigns.
- Ethical advocacy planning: handle risks, ensure compliance, and maintain clear records.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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