Psychology of Communication Course
This course equips you with psychological insights to build persuasive, ethical communication strategies, especially for emails. Explore cognitive and emotional triggers, audience behaviours, and data analytics to enhance engagement, foster trust, and drive conversions in your professional work. Perfect for marketers and communicators seeking real results through science-backed methods.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain practical skills to create clear, effective email campaigns using psychology principles. Understand how cognitive ease, attention spans, memory retention, and decision heuristics influence reader behaviour, then apply them to compelling subject lines, mobile-optimised designs, concise body text, and strong calls to action. Master ethical emotional appeals, framing techniques, social proof, audience segmentation, A/B testing, and vital metrics for rapid improvements.
Elevify advantages
Develop skills
- Design persuasive emails by ethically using cognitive and emotional triggers.
- Optimise email content with high-impact subject lines, body copy, and CTAs for quick conversions.
- Analyse audience data including behaviours, stressors, and device preferences.
- Leverage social proof and framing to build trust and prompt confident actions.
- Conduct A/B tests and monitor key metrics to refine campaigns effectively.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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