Laboratory Product Management Course
Master laboratory product management skills, from market research and positioning to pricing, promotion, launch execution, and regulatory compliance, to successfully develop, launch, and optimise diagnostic products in clinical settings.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Acquire hands-on product management expertise for diagnostic lab systems in this intensive course. Master customer segmentation, value proposition development, competitive differentiation with real data, pricing strategies, distribution channels, promotional approaches, launch planning, KPI monitoring, and managing the initial two years of the product lifecycle effectively.
Elevify advantages
Develop skills
- Lab market research: gauge PCR demand size, profile competitors, and identify price signals quickly.
- Lab product positioning: develop clear value propositions, proof points, and differentiation strategies.
- Lab pricing and channels: create pricing models, offers, and balance distributor versus direct sales.
- Lab launch execution: boost adoption using pilots, key opinion leaders, and focused promotions.
- Regulatory and quality essentials: understand CLIA, ISO 15189, FDA/IVDR, and post-market surveillance.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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