Hotel Marketing Course
This course equips hotel professionals with essential marketing strategies to attract guests, boost direct bookings, and optimize revenue through data-driven tactics and digital channels.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Hotel Marketing Course teaches you how to draw in more profitable guests, increase direct bookings, and fill rooms during slow periods. You will learn demand analysis, guest segmentation, value-packed offers, SEO, paid campaigns, OTAs, email, social media, and conversion tactics. Build dashboards, track KPIs like ADR and RevPAR, and use analytics, testing, and feedback to refine campaigns quickly and effectively.
Elevify advantages
Develop skills
- Hotel data analytics: track RevPAR, ADR and campaigns for quick wins.
- Guest segmentation: build personas and journeys that boost direct bookings.
- High-impact offers: design seasonal packages, add-ons and upsell tactics.
- Digital channels mastery: optimize SEO, OTAs, email and social for bookings.
- Low-season campaigns: plan budgets, tests and timelines to fill empty rooms.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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