Web Analytics Course
This course equips you with essential web analytics skills to drive business growth through data-driven decisions, covering metrics, user behavior analysis, experimentation, and reporting across digital channels.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Web Analytics Course teaches you how to set business objectives, select proper metrics, and create solid KPI dashboards. You will learn to monitor conversions, group users, examine funnels, and identify UX or technical problems. Design experiments, confirm outcomes, and produce straightforward reports and suggestions that improve acquisition, activation, and sustained performance across all digital platforms.
Elevify advantages
Develop skills
- Conversion analytics: group users, monitor funnels, and resolve UX obstacles quickly.
- Traffic insights: examine SEO, paid ads, email, and social media to expand high-return channels.
- Experiment design: conduct A/B tests, verify with statistics, and implement successful versions.
- KPI strategy: establish SaaS metrics, dashboards, and alerts that match business objectives.
- Measurement governance: develop neat tagging, events, and privacy-compliant analytics.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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