from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This short, practical course shows you how to build a 3-month integrated growth plan, define qualified lead criteria, and track KPIs that actually drive revenue. Learn to research the US SMB CRM market, map customer journeys, design demand generation campaigns, align outreach with marketing, and use dashboards, testing, and iteration to consistently improve conversion and close more high-value deals.
Elevify advantages
Develop skills
- Build 3-month sales-marketing plans with clear goals, KPIs, and SLAs.
- Track and optimize full-funnel metrics from impression to closed-won deals.
- Design and run high-converting SMB CRM campaigns across key digital channels.
- Create lead journeys, scoring models, and fast handoffs that boost win rates.
- Use dashboards, A/B tests, and reviews to quickly fix funnel leaks and scale wins.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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